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What is Eyewearfarm - A conversation with our CEO

Sep 03, 2026 / By System Admin / in CEO Videos

Eyewearfarm is the brainchild of our CEO & Founder Safwan Ul Amin, whose career spans over 20 years in optics industry. He has proven successful track record of new start ups and to this date not even one of businesses has ever failed.

Safwan has in-depth knowledge of various aspects of all businesses from retail, wholesale, distribution, ecommerce, warehousing, logistics. He has deep understanding of latest IT technology from ecommerce platforms to server technology, combining that with his business acumen will make him see the global Eyewearfarm project and reality and success.

Our mission is to create one of a kind b2b marketplace for independent optical stores and eyewear wholesalers world wide. Opening up new partnerships and opportunities for businesses.

Our vision is to be a successful business powered by its people and its principles defines our unique vision that we have. All our Partners share the profits and benefits created by our success.